Light installation for the Selfridges Festival of Imagination
This window concept, which forms part of Selfridges’ ‘Festival of Imagination’, is inspired by the work of the Victorian inventor Nikola Tesla. The installation consists of three ‘Slayer Exciters’ (low voltage emitters), which generate a local energy field. As the neon lights move close to the emitter, the neon gas becomes ‘excited’, creating a mesmerising and poetic light display.
This window display forms part of a store-wide campaign at Selfridges, exploring the nature, power and positive impact of imagination and celebrating some of the most inspirational ‘imagineers’ of today.